Ainsworth & Leander Enter Into Content Deal

Elouise Spencer - 22 October 2019

A significant new partnership agreement between major casino games corporation Ainsworth Technologies and distributor and platform provider Leander Games has made headlines. The new deal will ensure that Ainsworth will be in the fortunate position of being able to punt its games and offerings to all of the official operator-partners signed up with Leander.

Ainsworth has already released the initial batch of games to Leander’s LeGa platform and has confirmed that there will be more to follow soon. This means that Leander operators and players already have access to some of the best online casino games and offerings in the business, having emanated from the ranks of long-time games giant Ainsworth.

Its Exciting And Rewarding

Leander CEO Steven Matsell has said that the platform owner is hugely excited to see the reaction of its operators and players following the release of the new selection and variety of content on LeGa.

Matsell said that he confidently believed that the very same reaction will be had by Leander as has been the case with so many other platforms and distribution partners having signed up with Ainsworth in the world-wide gaming industry to date. This is a confidence that has grown from many years’ worth of exposure to the quality that is Ainsworth Technologies and Matsell is right on the money to be pre-empting a positive result of this nature. Ainsworth has after all been involved in various phases of the casino industry, and for the longest time. It has the experience as well as the expertise in order to make a massive success out of a partnership deal of this nature.

A Value-Adding Deal

The partnership is every bit as strategic from Ainsworth’s point of view as what it is from that of Leander. It’s a prime opportunity to up the ante on the exposure and expansion front, said Ainsworth General Manager of Interactive and Online, Jason Linn.

Linn said it was a thrill to be able to launch Ainsworth’s award-winning gaming content on the Leander platform. It has since the initial announcement having gone public been confirmed that Ainsworth’s entire portfolio of pokies and games will be made available in order to be distributed to its operator members and partners.

The deal is absolutely primed and tailor-designed in order to add the most possible value to the ranks of both parties to the agreement.