Microgaming & DoubleUp Launch New Online Casino

Elouise Spencer - 24 June 2021

iGaming giant Microgaming has teamed up with DoubleUp Group, the casino start-up. This partnership comes ahead of another online casino New Zealand being added to the list of available options for players. Called Doggo Casino, the new online casino is set to go live soon. It promises to offer players an intuitive gaming experience across several different markets.

Doggo Casino will be integrated into Microgaming’s world-renowned aggregation platform and will afford players access to hundreds of top-performing titles.

A Focus On Retaining Players

This new online casino will place its focus on retaining players. Andrew Clucas, the COO of Microgaming, said that the DoubleUp Group is focused on player retention, which makes this firm the perfect partner to be working alongside to launch this site. The COO added that once this online casino NZ is officially launched, it will not just give players access to Microgaming’s catalogue, but will also grant players access to content from its partner studios.

Ale Rallo, the Managing Director of DoubleUp, said that for his firm, Microgaming is the perfect partner to work with on building a new online casino. Mr Rallo said that no one else in the industry has a reputation quite like Microgaming’s. He hopes that Doggo Casino will become something on an enviable real money gaming site in New Zealand.

What Will Doggo Casino Offer?

According to its Facebook page, Doggo will launch very soon. It promises to offer its players a mobile gaming experience that is safe, fast and reliable. This online casino New Zealand will also have a wide range of content that will likely be updated fairly regularly, given the fact that it will serve as an aggregator platform for Microgaming.

Earlier this month, it was reported that Microgaming had teamed up with another rookie in the iGaming industry. This partnership with On Air Entertainment was designed to launch an innovative suite of live dealer games for players to make the most of. This new offering launched earlier this year and is based in Malta. Its live casino studio is based in Riga, while its development teams are based in Estonia and Latvia.

The DoubleUp Group was launched in the Netherlands in 2020. The company expanded very quickly and now includes a full-scale team based in Malta. This team works on creating new online casino content for players around the world. The firm strives to create virtual gaming experiences that have staying power.

2021 is certainly shaping up to be an exciting year for Microgaming and online casino NZ players!

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