FSB Announces Partnership With Play 'n GO

Elouise Spencer - 28 June 2019

Respected online casino and sportsbook provider FSB has revealed its latest deal, which will see the company partnering with omni-channel software developer Play 'n GO. Currently riding high after winning the Sportsbook Supplier of the Year title at the 2018 SBC Awards and launching the digital upgrade of Mark Jarvis Racing, FSB is looking to add quality casino content to its offering. The agreement with Play 'n GO will allow them to do that.

FSB's Portfolio is Enriched

Although FSB provides both casino and sports betting content, along with payment solutions, the company focused more on bookmaker services when it was founded by industry veterans in 2007. Now employing almost 600 people, they are looking to build on their current game selection. Signing with Play 'n GO allows them to offer more than 100 pokies.

The developer is renowned for its pokies themes and game mechanics, as seen in Raging Rex, Reactoonz, Sea Hunter and the other titles that FSB will now supply. The white label provider's Chief Executive Officer, David McDowell, explained that his company had been “working in a targeted fashion” to create more alliances with casino content developers.

Their aim is to deliver world-class gaming solutions from industry leaders, in order to complement their sportsbook options. McDowell went on to say that Play 'n GO is well-matched to FSB and that both companies “hit the ground running” in 2019. Together, he added, they will “present a compelling platform”.

Beneficial for Play 'n GO

Play 'n GO is just as pleased as FSB with their new collaboration, and expects the deal to boost their business too. Stuart Trigwell, the company's United Kingdom Sales Manager, said they are “delighted” to be working with a provider that is “making waves” in an industry that is “increasingly competitive”.

Trigwell added that his employer was excited to see their creative content on such a versatile platform, and that they were happy their games would be distributed across wider markets. The sales manager finished by saying that with the combined experience of both parties, the new partnership was sure to be a success and to deliver a variety of pokies and tailored content to players.

Fans will no doubt appreciate being able to place sports bets on a wide variety of markets, while enjoying Play 'n GO's exceptional pokies selection at the same time. As white label providers are being more frequently seen, FSB has managed to firmly secure its place as an industry leader.