Playtech Unveils AP McCoy Sporting Legends Pokie
Brand power is a big player in the iGaming industry. Just ask the developers at the London-listed gaming and entertainment group, Playtech. The company has just launched a brand new pokie as part of its Sporting Legends series, and it will feature none other than horse racing legend and champion AP McCoy.
AP McCoy: Sporting Legends, being the new game’s official title, will feature the developer’s new Playtech Power Play product, a first for the series. The enhanced spin option really goes to town by boosting wins and winning potential in general.
Building On Existing Successes
Two separate modes have been incorporated into the new pokie, namely the Accumulator mode and the Accumulator Plus mode. These are progressive jackpots with a bit of a twist, in the sense that every time a win is registered in any of the five-game bundles, the prize pot increases.
Another very exciting feature is the Wheel of Fortune bonus round. In addition to the bonus round offering many ways in which to win oodles of cash, the feature is presented by none other than AP McCoy himself. Another first for the award-winning series.
As with all of the other games in the series, players have the opportunity of winning Daily, Weekly and Mega Jackpots.
It Wasn’t Always Good News
The current state of business in Playtech’s den is a world removed from what it was a year ago and it’s nice to report positive Playtech news for a change. Last year’s Asian market scare almost sunk entire divisions, and Playtech only just escaped the final deathblow.
New and troubling developments in Asia and especially China, had at the time prompted the company to issue a red flag of warning to its investors, with the statement being made at the time being one of “brace for troubled waters ahead”.
Following the investor-beware announcement by the London-listed gaming giant, the price of its shares fell to an all-time low of £5.52 ($7.24) per share. This constituted a 27% drop and the lowest that a single Playtech share has ever traded at on the London Stock Exchange.
But, as all corporate companies worth their business-minded salt tend to do, the brand has since managed to claw its way out of its many troubles, and thanks to new partnerships, amazing pokies games like AP McCoy: Sporting Legends, and general developments, the provider is on the up and up once more.