SkyCity Launches Online Casino for Kiwis

Elouise Spencer - 13 August 2019

Auckland-based gaming and entertainment giant SkyCity Entertainment Group has expanded its online reach to provide an online casino that caters to players at home in New Zealand. Created in partnership with Malta-headquartered business-to-customer developer Gaming Innovation Group (GiG), the new venture opens up SkyCity’s existing online portal via its Maltese subsidiary, skycitycasino.com to its local market.

Amazingly, the site has gone live just two months since SkyCity and GiG announced their plans to collaborate on the project. At the time, SkyCity stressed its aim to become a leading gaming, entertainment and hospitality provider across all over the jurisdictions in which it operates.

SkyCity calls its new project, which operates out of GiG’s base in Malta, a turnkey gaming solution, which features a technical platform, gaming content, fully managed services, customer relations management, compliance, marketing and front-end development.

A Winning Partnership

SkyCity Chief Executive Officer Graeme Stephens described the launch of the NZ-facing casino as the latest step in the company’s journey to grow and diversify its earnings, as it caters to the needs of a new and rapidly growing industry. Stephens added that the venture is highly complementary to SkyCity’s land-based endeavours – including five brick-and-mortar casinos – and enables players to enjoy a multi-channel gaming experience.

Gaming Innovation Group CEO, Robin Reed was extremely positive about the experience of working alongside Stephens and the SkyCity team. She credits the seamless collaboration between SkyCity, which she describes as New Zealand’s largest and most reputable gambling and leisure firm, and GiG with the launch of a state-of-the-art digital casino experience, powered by GiG’s MT Secure Trade, in record time.

Reed added that GiG, as it pursues its strategy of becoming the preferred global partner for strong igaming brands, looks forward to continuing to support SkyCity’s aspirations to become New Zealand’s leading online gambling venue.

Continued Emphasis on Regulation

While SkyCity is immensely enthusiastic about its latest venture, this should not be taken as an indication that the firm is unconcerned with online gambling regulation in New Zealand. On the contrary, Stephens stressed that the ultimate goal should be a regulated online gaming market in the country.

Stephens said that SkyCity remains supportive of regulation, including the introduction of an appropriate operator licensing regime as well as the imposition of taxes and mandatory host responsibilities by New Zealand’s Department of Internal Affairs, the regulatory body for all gambling activity occurring within the country.