Soft2Bet Launch New Online Casino for Kiwi Market

Elouise Spencer - 27 August 2020

World leading sports betting and online casino platform provider Soft2Bet has announced the launch of yet another brand. The new Irokobet brand adds to the company’s already well-stacked portfolio of entities operating in various markets around the globe.

Irokobet is set to feature a highly advanced platform offering players access to wide variety of virtual sports games, live casino offerings, traditional RNG titles and a full sportsbook experience. Marking an important milestone as Soft2Bet looks to grow into emerging markets, Irokobet is set to target players in several African countries as well as in New Zealand.

One Of Many Launches

The launch of Irokobet is just one in a string of similar launches from the iGaming giant in recent months. The brand has used cutting edge technology matched with the latest trends in product development to bring players and their operator partners a range of unique products.

This includes the recent launch of Nordic focussed Frumzi, which is powered by Trustly’s Pay N Play solution. Irokobet and Frumzi join Soft2Bet’s collection of more than 20 premium online casinos and sports betting brands worldwide. Some of their most well-known offerings include YoYoCasino, CampoBet and Wazamba.

Plans For Global Domination

Alongside the launch of these new brands, Soft2Bet has also expanded their presence in a range of regulated online casino markets. The company’s AlfCasino brand entered the Japanese market towards the end of last year, while around the same time YoYo Casino also obtained a Swedish license, resulting in the brand debuting for Swedish players in March of this year. This was followed by the launch of four of the Soft2Bet brands in the growing Indian market come April.

Then, most recently, Soft2Bet entered the Brazilian market with two of their leading brands, namely the CampoBet sports book product and the YoYo Casino online casino. The introduction of these Soft2Bet powered sites to these markets will offer players in each region access to a wide selection of sports betting experiences and online casino games not available elsewhere. However, they aren’t quite done yet. Soft2Bet says they plan to enter more regulated European markets soon and have a variety of expansion plans on the horizon for more emerging markets.

Headquartered in Nicosia in Cyprus, Soft2Bet was founded in 2012, and holds licenses from the Malta Gaming Authority, Swedish Gambling Authority and the Government of Curacao. With the launch of Irokobet in the Kiwi and African market they are certainly growing their presence around the globe.